Time Cook same in an investors decision that Metaverse applications have a lot of potential which his company is finance in AR developments on its devices. 



Apple's stock worth jumped in once hours commerce once CEO Tim Cook same throughout the company’s Q1 2022 earnings call that he sees considerable potential within the Metaverse space. 

When asked on Jan. 27 throughout the decision regarding Apple’s opportunities among the Metaverse, Cook responded “we see a lot of potential during this space and are finance accordingly.” 

“We're always exploring new and emerging technologies and I've spoken at length about how it's very interesting to us right now.”

The Metaverse is an interoperable virtual universe created partially by users, providing socialization, vice and even live concerts. though it will be accessed with a browser, the expertise is best with video game (VR) or increased reality (AR). 

APPL had born concerning 3% to $159.22 throughout regular commerce hours, however has since jumped up 8% to $167.23 in when hours trading. The Metaverse was only 1 of the topics mentioned on the decision. 

Appleinsider according that within the January. 27 call, Cook realized that Apple (APPL) already includes a bevy of 14,000 apps on its App Store that are designed using the AR developer platform ARKit. Apps designed using ARKit could help users gain access to the Metaverse. 

Whereas Meta has leaned toward using the optic receiver to immerse users into the Metaverse, Apple is putting its bets to date on AR technology. an Apple receiver was regular for unleash in 2022, however Bloomberg according on January. fourteen that it should be delayed because of hardware and software package challenges. 

Despite Cook’s embrace of the Metaverse, the receiver in development is believed to be centered on vice, communication, and content consumption. So far, the biggest company within the world by market cap is insulating material behind alternative school leaders like Meta and Microsoft, each of that are moving forward with public plans to develop within the Metaverse. 

(Brian Newar, Cointelegraph, 2022)