“There’s loads to contemplate in ensuring we tend to approach these new technologies responsibly, however we expect there’s unimaginable potential also,” said YouTube Chief Product Officer Neal Mohan. 


YouTube is viewing NFT integrations to supply new ways for creators to interact with fans and develop extra revenue streams. 

The news comes simply a number of weeks when YouTube CEO Susan Wojcicki hinted that the platform will use Web3 “as a supply of inspiration” for growth and probably adopt NFTs on the web site. 

In a Feb. 10 blog post, YouTube's Chief Product Officer Neal Mohan printed an extended list of recent product, tools and options that the firm intends to roll call at 2022, with Web3 technical school, blockchain, NFTs and also the Metaverse all obtaining mentioned. 

Mohan explicit that YouTube is actively seeking out new ways in which to supply extra support and choices for its 2 million partnered creators when receiving feedback from the community. 

After referencing that creators typically struggle with arising with new content concepts or working out what's going to be successful on the platform, Mohan pointed to Web3 technical school like NFTs as a possible solution: 

“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible.”

In potential ways that creators may utilize NFT school, Mohan steered they might tokenize their videos, photos, art and experiences as some way to interact with fans. 

“There’s tons to think about in ensuring we tend to approach these new technologies responsibly, however we think there’s incredible potential still,” he said. 

Mohan conjointly paid tribute to the present major nonsense of the instant — “Metaverse”— as he printed that viewers may expect some new ways in which to expertise content via computer game. The YouTube EXEC declared that the firm can 1st tackle gaming, however didn't reveal any specifics at this stage. 

“Finally, we couldn’t have a piece about innovation without touching on the Metaverse! We're thinking big about how to make viewing more immersive. The first area in which you can expect to see an impact is gaming, where we'll work to bring more interactions to games and make them feel more alive.”

“It’s still early days, however we’re excited to visualize however we can flip these virtual worlds into a reality for viewers,” he added.

( Brian Quarmby, Cointelegraph, 2022)