The platform is exploring the possibilities to “improve artists’ and fan experiences,” measure its users.
Major music streaming platform Spotify is reportedly testing the option to include nonfungible token (NFT) galleries on musicians’ profiles. ought to the trial succeed, the embedding of NFTs would serve to boost artist and fan experiences.
Reports surfaced on Friday that Spotify is running a take a look at for choose users of the platform’s robot app within the united states. These users will see the NFT previews on the artists’ profiles. Currently, there are solely 2 such artists, DJ and producer Steve Aoki and indie rock group The Wombats — each of that are noted for their adoption of NFTs.
It’s not possible to make direct purchases, however when reading regarding the NFT and seeing an enlarged preview, the user will faucet to be redirected to the OpenSea page wherever they'll purchase the item. consistent with reports, Spotify doesn’t support videos or GIF formats, showing solely a static image with none sounds.
A company spokesperson told journalists that the tests are being conducted “in a shot to boost artist and fan expertises” which whereas some of them can find yourself “paving the way for a broader experience,” others “serve solely as an important learning.” Some Spotify users shared on Twitter that they’d received the NFT-related survey from the streaming service.
According to Music Ally, Spotify is not taking any cut of NFT sales during the trial. Cointelegraph didn’t receive a response from the company by publication time.
( David Attlee, Cointelegraph, 2022 )