Cristiano Ronaldo said that the thought of conveyance new experiences to his fans through NFTs are a few things that he needed to be a part of.
Football superstar Cristiano Ronaldo has signed an exclusive multi-year nonfungible token (NFT) partnership with crypto exchange Binance. The collaboration aims to introduce football fans to the Web3 system through international NFT campaigns.
In the announcement sent to Cointelegraph, Binance noted that the agreement involves making a series of NFT collections with Ronaldo. These will be sold on the Binance NFT platform solely, with the primary collection initiating later this year.
Changpeng Zhao, the CEO and founder of Binance, praised Ronaldo's accomplishments in football and mentioned that the contestant has "transcended sport to become an icon in multiple industries." Zhao conjointly same that:
“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.”
Zhao added that the Binance team is happy to allow Ronaldo fans "exclusive engagement opportunities to attach with Ronaldo" as they own items of the NFT collections. Meanwhile, the soccer sensation additionally commented on the upcoming NFT drops, oral communication that fans can sure as shooting enjoy them. Ronaldo additionally explained:
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”
Back in March, Ronaldo was awarded crypto tokens for his achievements within the sport. The football star was given JUV tokens, the official fan token of Juventus F.C., for each senior career goal that he scored.
( Ezra Reguerra, Cointelegraph, 2022 )