Vera Jourova, Vice President of the European Commission, stated that businesses using generative AI tools that have the potential to spread false information ought to be publicly labeled.
EU officials discussed additional measures to increase public transparency regarding artificial intelligence (AI) tools.
The European Commission's vice president for values and transparency, Vera Jourova, told the media on June 5 that businesses using generative AI tools that have the "potential to generate disinformation" should label their content to fight "fake news."
“Signatories who have services with the potential to disseminate AI-generated disinformation should, in turn, put in place technology to recognize such content and clearly label this for users.”
Jourova also mentioned that companies like Microsoft and Google, which incorporate generative AI into their services, need to create "safeguards" to stop malicious actors from using them for disinformation.
In 2018, the EU issued its "Code of Training on Disinformation," which serves as both an understanding and a device for players in the tech business on self-administrative principles to battle disinformation.
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Major tech companies, such as Google, Microsoft, and Meta Platforms, have already signed the EU's Code of Practice on Disinformation for 2022. According to Jourova, these businesses and others ought to submit reports on brand-new AI security measures in July.
She likewise featured Twitter's withdrawal from the code of conduct, saying the organization ought to expect additional investigation from controllers.
“By leaving the Code, Twitter has attracted a lot of attention, and its actions and compliance with EU law will be scrutinized vigorously and urgently.”
The EU is preparing its forthcoming EU Artificial Intelligence Act, which will be a comprehensive set of guidelines for the public use of AI and the companies deploying it. These statements from the vice president come at a time when the EU is preparing.
European officials have urged businesses to develop a voluntary code of conduct for generative AI developers in the interim, despite the official laws' scheduled implementation in the next two to three years.
(SAVANNAH FORTIS, CoinTelegraph, 2023)