A California-based platform has launched an AI identity platform that allows users to claim their AI identity, or "persona." The platform aims to address challenges related to deep fakes by offering creators and personalities "sovereign ownership" of their AI through a verified AI registry. The registry, based on blockchain technology, enables verified AI identities to be logged on the blockchain for transparency. Creators with verified identities receive a blue check mark, giving them control over the use of their identity and the ability to earn revenue through licensing. Hollo.AI also monitors and alerts users of unauthorized uses of their digital personas, helping prevent the spread of deep fakes.


California-based platform Hollo.AI has launched an AI identity platform to address challenges related to deep fakes. The platform allows users to claim their AI identity, or "persona," and features a personalized chatbot to help users monetize and verify their AI work. Hollo.AI emphasizes the "ethical use of AI" through blockchain technology verification, enabling creators to take "sovereign ownership" of their AI through the platform's verified AI registry. Creators with verified identities receive a blue check mark, giving them control over their identity and the ability to earn revenue through licensing. The platform also monitors and alerts users to unauthorized uses of their digital personas, helping to prevent the spread of deep fakes.


The launch of Hollo.AI comes amid a rise in deep fakes and fraudulent activities, with the platform providing a solution for creators and personalities to safeguard their AI identities and ensure ethical use. The platform's services are designed to work similarly to credit identity theft protection, tailored to protect AI identities. Hollo.AI aims to empower users in a time when digital identities are easily replicated and misappropriated for unauthorized use. As transparency and ethical use of AI become critical issues, platforms like Hollo.AI and YouTube are taking measures to address these challenges.


(SAVANNAH FORTIS, COINTELEGRAPH, 2023)