Dynamic Yield by Mastercard, the digital personalization and AI subsidiary, has launched its Shopping Muse generative AI chatbot assistant for e-commerce. The tool utilizes generative AI to revolutionize how users search for and discover products in a digital catalog, providing personalized recommendations based on plain-language requests. Mastercard acquired Dynamic Yield from McDonald’s in 2022, and the subsidiary now introduces Shopping Muse as part of its efforts to enhance online shopping experiences through AI-driven innovation.


Dynamic Yield by Mastercard, the digital personalization and artificial intelligence subsidiary, has unveiled its Shopping Muse generative AI chatbot assistant for e-commerce. The advanced AI tool transforms how users search for and discover products in a retailer’s digital catalog by generating personalized recommendations based on plain-language requests. The launch is part of Mastercard's ongoing efforts to enhance online shopping experiences through AI-driven innovation.


Key Points:

  • Dynamic Yield by Mastercard has launched its Shopping Muse generative AI chatbot assistant for e-commerce, offering personalized recommendations based on plain-language requests.

  • Shopping Muse utilizes generative AI to revolutionize how users search and discover products in a digital catalog, employing algorithmic content matching for personalized suggestions.

  • Ori Bauer, CEO of Dynamic Yield by Mastercard, highlighted the significance of AI-driven innovation in providing immersive and tailored online shopping experiences.

  • Mastercard acquired digital personalization firm Dynamic Yield in 2022 from McDonald’s and rebranded it as Dynamic Yield by Mastercard.

  • Dynamic Yield by Mastercard has offices globally and serves numerous clients with its personalization and data services, boasting around 400 represented brands.

  • Mastercard's acquisition of Dynamic Yield is part of its strategy to collaborate with and acquire AI firms, aligning with its focus on enhancing security and innovation in financial services.

  • The launch of Shopping Muse follows Mastercard's recent partnership with Feedzai, an AI firm specializing in financial fraud detection, to integrate its software with Mastercard’s proprietary security stack.


Dynamic Yield by Mastercard's introduction of Shopping Muse marks a significant step in enhancing the online shopping experience through AI-driven personalization. The generative AI chatbot aims to provide users with tailored product recommendations based on natural language requests, contributing to a smarter and more seamless shopping environment. Mastercard's acquisition of Dynamic Yield reflects its commitment to collaborating with AI firms and leveraging innovative technologies to advance its financial services offerings.


The launch of Shopping Muse aligns with the broader trend of integrating AI into various aspects of the retail and e-commerce landscapes. As companies increasingly adopt generative AI solutions, users can expect more personalized and efficient online shopping experiences. The move also positions Mastercard as a key player in the intersection of AI and financial services, emphasizing the importance of technology-driven innovation in the industry.


(TRISTAN GREENE, COINTELEGRAPH, 2023)