Nissan Motor Co. has unveiled an innovative metaverse experience blending the rich history of iconic automobiles with interactive educational elements on driver safety. The "Heritage Cars & Safe Drive Studio," introduced on March 7, marks Nissan's 90th anniversary and features three emblematic models showcased in meticulously crafted virtual environments. This cutting-edge offering provides users with a captivating exploration of Nissan's automotive legacy combined with valuable insights on safe driving practices. The experience is optimized for Meta Quest VR headset users, representing a significant leap forward in bridging automotive heritage with immersive technology.

Nissan's groundbreaking metaverse exhibit showcases three classic models pivotal to the company's history. The first exhibit stars the Silvia Q’s S13, a globally renowned vehicle celebrated for its role in the drifting community. Paired with this historic vehicle, users can delve into the impact of pedestrian clothing colors on driver perception, offering an insightful perspective on road safety.


The second exhibit is designed around a mini-game that educates users on a driver's field of view and the effects of multitasking on driving safety. This engaging experience also presents the iconic Skyline 2000 GTX-E, celebrated as one of the most influential tuner vehicles, as seen in popular cultural phenomena like the Gran Turismo game series and the Fast and Furious film franchise.


The final exhibit transports users back to the ambiance of a classic American diner and drive-in theater from the 1950s and 1960s. Here, patrons can partake in a hands-on steering wheel exercise, reminiscent of an era when driving demanded enhanced concentration and skill. All three interactive experiences have been meticulously crafted in collaboration with esteemed researchers from Japanese universities.


Nissan's commitment to the metaverse extends beyond this immersive offering, with Meta Quest joining its enviable portfolio of virtual experiences. By bringing the rich legacy of Nissan's automobiles to life in the metaverse, the company continues to demonstrate its dedication to leveraging advanced technologies for educational and celebratory purposes on its 90th anniversary.


This news article is a comprehensive and engaging exploration of Nissan's pioneering venture into the metaverse, offering a detailed look at the Heritage Cars & Safe Drive Studio. With VR technology rapidly evolving, Nissan's latest immersive experience sets a new standard for blending automotive heritage and educational initiatives in the digital space.


(TRISTAN GREENE, COINTELEGRAPH, 2024)