Discover Meta's latest developments for its Quest mixed-reality device, including the introduction of Meta Horizon OS and partnerships with Asus, Lenovo, and Xbox. Explore the unique plans of each company to develop their own mixed-reality devices, along with Meta's initiative to launch an App Lab for smaller developers. Get insights into the evolving landscape of mixed reality and gaming with Meta's innovative approach.

Meta, formerly known as Facebook, has announced exciting plans for its Quest mixed-reality device, ushering in a new era of innovation and collaboration in the virtual reality (VR) space. With the introduction of Meta Horizon OS and the rebranding of the Quest Store to Meta Horizon Store, Meta aims to open its platform for third-party hardware and software development, inviting a diverse range of partners to join in the journey.


One of the standout features of Meta's strategy is its partnership with industry leaders Asus, Lenovo, and Microsoft's Xbox brand. Each partner will collaborate with Meta to develop their own mixed-reality devices, contributing to the expansion and diversification of the VR ecosystem.


Asus's Republic of Gamers is set to unveil a "performance gaming headset," signaling a focus on delivering high-fidelity visuals and immersive audio for gaming enthusiasts. While details are scarce, the collaboration hints at a device optimized for multiplayer connectivity and enriched gaming experiences.


Lenovo, a longstanding collaborator with Meta, will leverage its expertise to develop Meta Horizon OS devices, building upon their successful partnership in the development of Oculus Rift S headsets. This collaboration underscores Lenovo's commitment to advancing mixed-reality technology and delivering innovative VR solutions to consumers.


In a notable partnership, Microsoft's Xbox brand is teaming up with Meta to create a limited-edition Xbox-themed Meta Quest headset. This collaboration builds upon their previous partnership, enabling users to enjoy Xbox games within a virtual reality environment, enhancing the gaming experience for enthusiasts.


In addition to hardware developments, Meta is also introducing an "App Lab" to empower smaller developers and promote independent titles on the Meta Horizon Store. This initiative will remove barriers for developers to publish their software on the platform, offering a dedicated section for App Lab titles to reach a broader audience of users.


Meta's latest announcements underscore its commitment to fostering innovation and inclusivity in the mixed-reality space, paving the way for a more diverse and vibrant ecosystem of VR experiences. As the Meta Horizon OS ecosystem expands and evolves, users can anticipate a richer array of content and immersive experiences, driven by collaboration and creativity.


(TRISTAN GREENE, COINTELEGRAPH, 2024)